Job title: Marketing Manager – Automations (Maternity Cover) Intro: The CRM automations manager is responsible for designing, implementing and optimising automated CRM campaigns that will e...
Job title: Marketing Manager – Automations (Maternity Cover)
Intro:
The CRM automations manager is responsible for designing, implementing and optimising automated CRM campaigns that will enhance the guest experience, drive engagement through the customer lifecycle and maximises the long term revenue opportunity for Premier Inn.
This will encompasses service emails (for example booking confirmation, pre stay) as will as behavioural triggers and lifecycle messaging.
This role is pivotal in our goal to increase Guest Lifetime Value as they will be accountable for post booking upsell/cross sell as well as communications designed drive retention.
Salary:
£50,000 DOE
Location:
Whitbread Court, Dunstable, LU5 5XE. We offer flexible working and require you to be in the office at least 3 days per week
Why you’ll love it here:
- Bonus: Enjoy an annual Whitbread performance incentive worth up to 30% of base salary
- Healthcare: Individual BUPA healthcare
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you’ll do:
- Develop and execute a CRM strategy that supports the Commercial functions objectives of increasing guest lifetime value, driving ancillary revenue and enhancing and easing the guest experience.
- Identify key moments in the customer journey and/or lifetime to implement automated communications
- Design, implement and manage CRM workflows and automations across email and other comms channels
- Develop and execute lifecycle marketing campaigns across the different stages of a guest’s interactions with us from account creation, through first booking and into loyalty and retention.
What we need:
- CRM strategies and automations
- CRM platforms and workflows
Delivering automated journeys
Understanding of transactional and service messaging and how to implements
Be part of our Commercial Team at Whitbread
Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.
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We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcome your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQ+ community (those who identify as lesbian, gay, bi, trans, and non-binary or those who use a different LGBTQ+ term), are strongly encouraged to build a career with us. We are open to part-time and flexible working and, where possible, will try to support this.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 65865-4492
Advertised: 01 May 2025
