The Senior Research and Planning manager delivers insights that are human, joined-up and compelling which influence key business decisions and ensure we put our guests and prospective future guests at...
The Senior Research and Planning manager delivers insights that are human, joined-up and compelling which influence key business decisions and ensure we put our guests and prospective future guests at the heart of everything we do.
The role leads research for Premier Inn with some involvement with restaurants where there is a relevant strategic project. The purpose of the role is to deliver insight to inform and guide strategic marketing and business decisions, bring the human lens to the business via connecting what people/our guests think, feel, say and do and to highlight opportunities and threats for our brands.
Role: Senior Research and Planning Manager (Maternity Cover)
Grade: B18
Contract Type: Full-Time and Permanent
Location: Whitbread Court, Dunstable and a hybrid way of working with a minimum of 3 days a week in the office.
Why You’ll Love It Here
- Healthcare: Individual & Family BUPA healthcare
- 10% matched pension
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brand
Check out all our benefits here: https://www.whitbreadcareers.com/about-us/benefits/
What you’ll be doing:
- Build and maintain strong working partnerships with stakeholders to determine the insight priorities against the decisions they need to make within the constraints of the time and resource we have available.
- Leading a team of 2 managing workload, setting objectives and appraising them and coaching and developing them to reach their potential.
- With your team, designing and delivering human, joined-up and compelling insight with the key scope being brand strategy, growth strategy, campaign evaluation, content planning, product and proposition innovation & development as well as sometimes customer experience design and improvement.
- Given the responsibility the role has for ad-hoc research, working closely with agency partners with your team to ensure they are well briefed, use sound methodologies and deliver high quality outputs. Working with the main agencies to immerse them in our business and evaluate joint ways of working and output to ensure we get the best return on investment for our spend with them. Onboarding new agencies (likely to be 2 new agencies in 2023).
- Always bringing the human lens to the forefront, ensuring our stakeholders understand and emphasize with what people think, feel, say and do, and highlighting implications for our marketing content and any areas of our business
Why we want you to apply:
- Passionate about turning insights into action through delivering compelling insight and following it through to action
- Great at managing stakeholder relationships and are not afraid to challenge the status quo
- Comfortable with matrix working
- Skilled at leading a team and supporting them to achieve their potential
- Ability to think bigger picture and point out the wider implications of insight on our business
- Expert in qualitative and quantitative research methods
Be part of our Commercial Team at Whitbread
Our brands speak for themselves, but that’s down to the work that our Marketing team put in. Creativity and innovation allow us to elevate our brands, gain new guests and keep our regulars coming back for more. From producing branded adverts that showcase our ever-changing hotel rooms, right through to promoting new launches, B2B and collaborating with Media agencies to deliver different digital campaigns, you’ll be there using insight, data and strategy to get our brands noticed.
We encourage your application. Apply today or contact our recruitment team for more information.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 42285-4493
Advertised: 16 Jan 2025
