CRM Executive Location: Dunstable, Bedfordshire or Chancery Lane, London - 3 days per week, with 2 days from home or another locationSalary: &...
CRM Executive
Location: Dunstable, Bedfordshire or Chancery Lane, London - 3 days per week, with 2 days from home or another location
Salary: £35,000 - £40,000 dependant on skills & experiences + up to 15% bonus + healthcare + bens
Role Type: Fixed Term contract until 27/8/27
Function: Customer Engagement
At Premier Inn, great customer experiences begin long before a guest arrives at one of our hotels. Our CRM communications help inspire bookings, build loyalty and keep our customers engaged with a brand they know and trust.
We have just migrated to a new well known CRM system, and we’re looking for a CRM Executive to help us make the most of our new platform.
You’ll create and manage engaging customer journeys from initial concept through to delivery. You’ll be comfortable working with data and insight, and be able to identify the right audiences, understand the customer behaviours we want to influence and develop targeted communications which drive engagement, through to conversion and loyalty.
This is a hands-on role where you’ll build, launch and optimise campaigns, monitor how they perform and apply the learning to future activity. You’ll also check that communications display correctly across different devices and email environments, are configured effectively and can be accurately tracked and reported.
Having a practical understanding of HTML and CSS is required, but you don’t need to be a developer. You should be comfortable carrying out checks, investigating issues and clearly explaining technical problems to solve them with developers when additional support is required. You will deliver relevant, personalised communications across email, push and SMS.
What we’re looking for
- Experience creating and deploying CRM campaigns and customer journeys
- Experience using Braze or another leading platform, such as Salesforce Marketing Cloud, Adobe Campaign or Klaviyo
- An understanding of audience targeting, personalisation and customer lifecycle communications
- Working knowledge of HTML and CSS, including email troubleshooting
- Strong attention to detail and a test-and-learn mindset
- A collaborative, curious and proactive approach
- Confident to challenge and deliver autonomously
We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, a Leader in Stonewall’s Proud Employer Accreditation, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.
Join Premier Inn and help develop the communications that will power our future success.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 223271-4492
Advertised: 30 Oct 2026
Application closed: 30 Nov 2026
