CRM - CRM Executive

Category: Support Centre - Commercial and Marketing

Location: : Dunstable

Job Title:                     CRM Executive           ...


Job Title:                     CRM Executive                             

Salary range:              Up to £38,000

Contract Type:            Permanent

Location:                     Office based - WBC

 

Role Overview

Are you ready to bring customer communications to life and play a key role in delivering impactful, data-driven campaigns? As a CRM Executive, you’ll sit at the heart of our marketing team, helping to create engaging, personalised journeys that connect with customers in meaningful ways.

No two days are the same. You could be enhancing our business-as-usual email programme one day and supporting the launch of a new lifecycle campaign the next. Working closely with our CRM Marketing Manager and CRM Developer, you’ll take campaigns from concept to delivery by owning the briefing, build, testing and deployment of communications that truly resonate.

This is a fantastic opportunity to develop deep CRM expertise, collaborate with cross-functional teams (including Brand, eCommerce and Data), and see the direct impact of your work through performance insights and continuous optimisation. You’ll gain hands-on experience with leading CRM platforms while contributing to innovation in how we engage and retain our customers.

We’re looking for someone who thrives in a fast-paced environment, is detail-focused, and enjoys solving problems creatively. If you’re passionate about delivering high-quality campaigns and want to grow your career in CRM, this role offers both challenge and reward.

Minimum Criteria

- Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.

- Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.

- Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).

- Understand customer data structures and apply segmentation to target relevant audiences effectively.

- Build campaign reports and analyse performance to generate actionable insights and optimise future activity.


We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.

Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.

Job ref: 203956-4492
Advertised: 19 Aug 2026

You might also be interested in

Commercial Analytics - E-Commerce Analyst

Location: : London
Categories: Support Centre|Commercial and Marketing
Job Title: eCommerce AnalystContract Type: PermanentOffice Based: Chancery Lane | Hybrid Working Are you a commercially minded analyst who loves turning data into actionable insights that drive revenu...

External Comms - PR Exec

Location: : London
Categories: Support Centre|Commercial and Marketing
 Job Title: PR ExecutiveContract Type: PermanentOffice Based: Holborn, London | Hybrid working, 3 days a week in the officeAre you a naturally curious storyteller with strong writing skills and a...

CRM - Marketing Manager - Service

Location: : Dunstable
Categories: Support Centre|Commercial and Marketing
We’re looking for a CRM Marketing Manager to design, implement, optimise and automate service and transactional CRM communications that enhance the guest experience and support long-term revenue...

Digital Product Designer (Mid-weight)

Location: : London
Categories: Support Centre|Commercial and Marketing
Digital Product DesignerLocation:                Holborn (EC4Y 0HA), hybrid working 3 days in the office, 2 days working from home/another locationFunction:&nbs...

Brand Marketing - Digital Designer

Location: : London
Categories: Support Centre|Commercial and Marketing
Job Title: Digital Designer Contract Type: Permanent Office Based: Holborn, London | Hybrid working, 3 days a week in the office At Whitbread, we're looking for a Mid-weight Digital Designer...

Digital Product Manager - Data Activation & Retention

Location: : London
Categories: Support Centre|Commercial and Marketing
At Premier Inn, guests choose us because they know what they’re getting — a great night’s sleep, good value, and an experience they can rely on. As the UK’s largest hotel brand...

Is it our beds, our food, our great value or our people that people love so much?

Find out more

hub by Premier Inn is a smart new concept in urban hotels.

Find out more